STURDYTHOUGHTS

About The Audit

Here's exactly what happens when you get audited

Most creator tools are great at counting your audience. This one is built to explain why your content performs — and where the money is leaking. Here's the full breakdown of what we look at, how we look at it, and what you walk away with.

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The Output

Three things you walk away with

The audit is not a dashboard of numbers. It's a diagnosis with a plan attached.

Profile Score

A clear read on how well your profile is set up to attract brands, convert visitors, and signal authority.

Content Analysis

A breakdown of your recent content mapped against the ANPC funnel — so you know what each video is actually doing.

90-Day Roadmap

A specific plan: what to change, what to post more of, and how to move your content toward your income goal.

The Process

How the audit actually works

It's not a single AI prompt. It's a three-stage pipeline that moves from raw data to strategic output.

01

Connect your profile

You log in with Instagram, TikTok, or YouTube — or enter your handle manually. We pull your bio, posting cadence, follower count, and recent video metadata directly from the platform API.

02

AI analyses it

Where video access is available, Gemini Flash runs a multimodal analysis — reviewing frames, spoken content, hook quality, and narrative structure. Where raw video is blocked, we fall back to metadata-first analysis rather than guessing.

03

You get a strategy

The output maps your content against the ANPC funnel, scores your profile, and gives you a specific action plan — not a list of generic tips you could have Googled yourself.

AI ANALYSIS PIPELINE

How your audit is generated

📡
Platform API
Instagram Graph API
TikTok Login Kit
YouTube Data API v3
Profile · media · stats
raw data
Gemini Flash
ANPC funnel analysis
Hook quality scoring
Bio + cadence review
AI contextual analysis
scored insights
📊
Audit Output
Funnel score 0–100
Strengths + gaps
Action plan
Personalised next steps

System Architecture

End-to-end data flow

How data travels from platform APIs to your audit report

📡
Data Sources
Instagram Graph API
TikTok Login Kit
YouTube Data API v3
Profile · media · stats
raw data
⚙️
Next.js API Routes
Server-side token handling
Least-privilege key isolation
Rate-limit & error handling
Secure server boundary
sanitised
Gemini 2.5 Flash
Multimodal video analysis
ANPC funnel classification
Hook & script scoring
Structured JSON output
scored JSON
🗄️
Supabase
Audit results (PostgreSQL)
OAuth tokens & user accounts
Service-role write (server only)
RLS enforced per user
audit record
📊
Dashboard
Funnel score & breakdown
Strengths, gaps & action plan
90-day content roadmap
Next.js frontend — rendered to creator

The Framework

The ANPC Funnel — the lens every video gets reviewed through

Every piece of content is doing one of four jobs. Most creators post without knowing which job their content is doing — which is why views don't convert.

Awareness

Broad-reach content designed to bring new people into your world. Think viral-first, entertainment-led, algorithm-friendly.

Nurture

Trust-building content that deepens relationships with your existing audience. Gets saves and shares — but isn't meant to sell.

Position

Authority content that shows why you're different and worth paying attention to. This is what makes brands want to work with you.

Conversion

Direct-response content with a clear CTA. Designed to move viewers into action: follow, buy, book, DM, click.

The Bigger Picture

Your personal brand is a system, not a vibe

The audit maps where you sit across four dimensions — niche clarity, audience trust, authority signals, and monetisation readiness. Most creators are strong in one or two and leaking value in the others.

Personal brand map showing niche, audience, authority and monetisation dimensions

What We Look At

Four layers, one honest verdict

The audit covers your profile, your content, your strategy, and the data behind all of it. Here's what each layer actually looks at.

01Profile Layer

Does your profile convert strangers into followers and brands into partners?

We look at bio clarity, authority signals, posting rhythm, and link-in-bio effectiveness. Most creators lose potential brand deals before a single piece of content is even watched.

Profile audit annotation diagram showing bio, link in bio, and profile signals

The profile layer — what we check before we even look at your content

02Content Layer

Are your hooks stopping the scroll — or are they invisible?

We analyse your content for hook strength in the first 3 seconds, narrative flow, production quality signals, and whether the video is actually doing the strategic job you need it to do.

Hook types reference table — written, spoken, and visual hook taxonomy

Hook type taxonomy — the three dimensions of first-impression strength

03Strategy Layer

Is your content working together, or just existing?

Every piece of content sits somewhere in the Awareness → Nurture → Position → Conversion funnel. We map where yours sits and tell you if that's intentional — or why it's misfiring.

Video format types by point of view — talking head, tutorial, vlog and more

Video format × POV mapping — understanding what role each format plays

04Evidence Layer

No guesswork. Only what the data actually shows.

The audit only comments on what your connected platform data, profile metadata, and video content actually expose. That keeps the feedback grounded in real signals — not generic advice you could find anywhere.

Instagram, TikTok and YouTube logos showing the data sources

Data pulled directly from Instagram, TikTok, and YouTube APIs

How We're Different

This is not an analytics tool. It's a strategy tool.

Traditional creator tools are built for brands vetting creators. This audit is built for creators who want to know what to fix.

Primary Goal
Traditional ToolsCheck if an influencer's audience is real and worth paying for.
Sturdy Thoughts AuditExplain why your content performs, where the funnel breaks, and what to fix.
What It Measures
Traditional ToolsFollower quality, demographics, fake-follower %, estimated reach.
Sturdy Thoughts AuditHook quality, narrative structure, CTA clarity, profile positioning, funnel alignment.
Built For
Traditional ToolsBrands and agencies vetting creators before a campaign.
Sturdy Thoughts AuditCreators who want to know what to improve — not just what their numbers are.
Key Questions
Traditional Tools"Are the followers real?" "What's the estimated reach?"
Sturdy Thoughts Audit"Why isn't this converting?" "Does the hook work?" "Where is the funnel breaking?"
Output
Traditional ToolsA credibility score or campaign-suitability report.
Sturdy Thoughts AuditAn actionable strategy: what to post, how to position it, where to tighten the funnel.

API Transparency

What each official platform API really gives us

This is the exact data layer behind the audit. Green ticks show what the official APIs expose directly. Click any muted X to open the restriction note and see where we rely on Gemini or a manual upload fallback instead.

Profile Audit Capabilities
Profile Handle / Username
tiktok
instagram
youtube
Follower / Subscriber Count
tiktok
instagram
youtube
Bio / Description Text
tiktok
instagram
youtube
Profile Picture Fetching
tiktok
instagram
youtube
External Bio Link (Funnel URL)
tiktok
instagram
youtube
Video Audit Capabilities
Video Caption / Description
tiktok
instagram
youtube
View Count & Engagement Stats
tiktok
instagram
youtube
Direct Video File Access (.mp4)
tiktok
instagram
youtube
Native Audio Transcripts
tiktok
instagram
youtube
Auto-Detect On-Screen Text
tiktok
instagram
youtube
AI Visual Hook Analysis
tiktok
instagram
youtube

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